Why Demand for CBD Bath Bombs is Exploding Across Canada

Just a few years after cannabis legalization Canadians have fully embraced CBD products. But one item, in particular, has attracted considerable attention: CBD bath bombs.

In recent times Canadians seeking alternative treatment options for anxiety, discomfort and skin conditions have purchased CBD bath bombs en masse. Soon after becoming available for purchase sales figures for CBD topicals (which include CBD bath bombs) exploded. In 2020 non-medical retailers sold 75,333 units of cannabis topicals but in the first nine months of 2021 alone they sold 234,408 units which is more than triple the year before!

What is fuelling the demand for CBD bath bombs?

Canadians are still discovering what CBD can do for them and Canada’s cannabis market (recreational and medical combined) is projected to generate $9.2 billion in sales by 2025! CBD bath bombs are a small but rapidly growing part of this market. There are many reasons for this sudden popularity. Let’s go over a few below.

CBD bath bombs are a quick and painless way to use CBD

Bath bombs offer a convenient way to use CBD. You don’t need to vape or smoke CBD-infused topicals, you simply apply them to your skin. In the case of CBD bath bombs, you can enjoy the therapeutic benefits of CBD (cannabidiol) by adding one directly to your tub.

But it goes deeper than that, compared to lotions and creams CBD bath bombs offer a luxurious experience. This is because they often contain ingredients like essential oils, herbs and minerals that can improve one’s sense of well-being.

CBD bath bombs are seen as an effective treatment for anxiety and discomfort

As more studies get published it is becoming more evident that CBD is gaining credibility as an effective treatment for anxiety.

While the overall body of evidence is still limited a literature review published in 2021 shows that most studies suggest CBD could help treat anxiety. Discomfort-related studies, however, are less convincing as most fail to report a significant reduction in subjective pain scores. Nonetheless, many suffering Canadians have continued to buy CBD as its placebo effect does drive meaningful improvements in discomfort.

The world has become an incredibly stressful place!

According to Statistics Canada almost one in five Canadians lives with anxiety. But that statistic was reported in 2019. Since then, thanks to the COVID-19 pandemic, things have only gotten worse!

In April 2020 an Angus Reid poll revealed that half of the respondents reported a worsening in their mental health since 2020. Add the recent Russian invasion of Ukraine to the mix and it’s no wonder Canadians are seeking relief from their worries. Therefore, with recent research indicating a positive correlation between CBD and anxiety relief, CBD bath bomb sales have increased significantly.

CBD bath bombs have the potential to improve your skin

In 2022 CBD is becoming an increasingly popular ingredient in skin care products around the world (with the big exception of China!). While many manufacturers may be adding CBD to cash in on the current craze some studies have suggested that CBD has anti-inflammatory properties.

One study, published in the March 2019 edition of Molecules, shows that CBD (in concert with AEA, another endocannabinoid) may help reduce sebum production. Sebum is an oily substance that can lead to acne. So, by reducing its secretion, CBD may help people achieve clearer skin.

As with most CBD claims, however, more studies are needed to confirm these findings.

Access to CBD bath bombs is improving across Canada and the world

Four years ago Canada legalized cannabis nationwide. As of 2018, however, CBD was only available in limited forms such as tinctures, oils, capsules and CBD hemp flower. Now that CBD topicals are permitted for sale CBD bath bombs are far easier to access.

On top of this, the number of cannabis retail outlets has increased exponentially in the last couple of years. This trend is especially true in Ontario where the province’s move towards privatization has caused the number of CBD stores to expand rapidly.

As of June 2020 Canada’s biggest province of Ontario had only granted licenses to 100 cannabis shops. But by the end of 2021 more than one thousand CBD stores had opened across Ontario.

As competitive pressures rise so does the need for product differentiation and many retail outlets have branched out to offer more “exotic” offerings like CBD bath bombs.

CBD bath bombs: The future 

With an increasing probability of future pandemics, rising tensions between the West and Russia and the rising specter of climate change, stress among Canadians and Europeans remains high. As such demand for CBD products like bath bombs will likely continue to rise. Strain Insider will ensure you have the latest knowledge!

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