Full-Spectrum CBD Products in Canada: Reasons Behind the Increasing Popularity

CBD products have become incredibly popular among Canadians since the October 2018 legalization. Canadians suffering from anxiety, depression, insomnia, low back pain or other medical issues (and there are millions of them!) are finally experiencing relief. Coupled with increasingly easy access, CBD sales are surging!

However not all CBD is the same. Compared to broad-spectrum CBD or CBD isolate, full-spectrum CBD appears to be more effective.

What is the difference between full-spectrum CBD, broad-spectrum CBD and CBD isolate?

In order to understand why full-spectrum CBD is achieving better results we need to define it versus other CBD product types.

In full-spectrum CBD all cannabinoids, terpenes and flavonoids found in hemp (Cannabis sativa) are present including trace amounts of THC (0.3% or less as per Canadian law). Broad-spectrum CBD is similar to full-spectrum CBD save for one key difference. All THC is physically removed from broad-spectrum CBD products making them popular (if not essential) among Canadians who regularly take drug tests (CBD does not register on standard cannabinoid drug tests, however, consider this before taking any employment risks). CBD isolate takes this concept further. As the name suggests CBD isolate is pure CBD with all other substances removed.

However, with THC removed (and all other active compounds in the case of CBD isolate) the question becomes how this impacts the efficacy of broad-spectrum CBD and CBD isolate? In many cases, it has significant effects!

Why has full-spectrum CBD outperformed other forms of CBD?

As previously mentioned full-spectrum CBD appears to be better at providing relief than its counterparts.

Researchers are still working out the details but so far it seems that the so-called “entourage effect” is responsible. This theory claims that certain cannabinoids, terpenes and flavonoids work together to produce beneficial effects.

Just as a hockey team cannot win games without its goaltender or its scorers, full-spectrum CBD is more than the sum of its parts.

Several studies have demonstrated this phenomenon. For example, a literature review published in the September 2018 edition of Frontiers in Plant Science in which the author (Ethan B. Russo) found that full-spectrum CBD was more effective at treating numerous medical conditions versus CBD isolate.

Canada is one of the most educated nations in the world. So it’s probable that many Canadians have done their research and are actively seeking out full-spectrum CBD products.

CBD products have become popular among Canadians

As the old saying goes “a rising tide lifts all boats”. The same can be said of the CBD industry. As Canadians have learned about CBD’s effectiveness (and without the THC “high”) they have increasingly accepted CBD products of all types.

With every passing year CBD sales figures have increased. In 2020, cannabis retailers sold just over 12 million units of CBD extracts (CBD oil, vapes, etc.). But in the first nine months of 2021 alone they sold 16 million units. Extrapolated over the final quarter Canada was on track to sell over 21 million cannabis extract products in 2021; a 75% increase year-over-year!

Whereas these numbers include all cannabis extracts. A significant percentage of these are likely full-spectrum CBD products!

Canadians can now consume full-spectrum CBD in various ways

When Canada legalized cannabis in October of 2018 there were only a few ways Canadians could consume it. They could smoke CBD flower, take CBD oil or swallow a CBD capsule… and that was about it.

In recent years, however, this situation has changed. Thanks to the legalization of edibles and topicals, full-spectrum CBD can now be found in everything from gummies to bath bombs.

As barriers to full-spectrum CBD continue to fall, more CBD product types will become available and total sales also will continue to rise.

Times Have Been Tough Lately

The last two years have been difficult for just about everyone. The COVID-19 pandemic has forced us to change how we live, work and play and has had a profound effect on the economy.

Covid is just one of many boulders we’ve been carrying lately. Together with climate change, soaring inflation and tensions with Russia there’s a lot on our minds.

Seeking relief, Canadians have increasingly turned to full-spectrum CBD. With established links between CBD and reductions in worry and sleeplessness, it may be part of the reason why full-spectrum sales have increased.

The Use of Full-Spectrum CBD is on the Rise in Canada

To be clear, broad-spectrum CBD and CBD isolate have their place in Canada’s cannabis market. For those subject to regular drug tests, broad-spectrum CBD MAY offer symptom relief without the risk of positive drug tests (see above and be aware of your employment conditions!). Furthermore, studies have shown that CBD isolate is just as effective at reducing cancer cell viability without the necessity of the entourage effect. For Canadians seeking alternative treatments for various medical conditions, full-spectrum CBD is an excellent choice and likely superior to other CBD forms.

Benefits tend to speak for themselves and full-spectrum CBD products will almost certainly continue to grow in popularity. Stay tuned to Strain Insider for information updates!

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